NTHS
OVERVIEW
Northwest Texas Healthcare System needed a refreshed campaign to better connect with its audience and stand out in the healthcare landscape.
SERVICES
Creative Direction, Creative Campaign Design, UI/UX Design
TEAM
Jared Keller, Graphic Design & Creative Direction
Michele Ritchie, Campaign Copy
Patty Cara, Campaign Copy
CREATIVE RESEARCH
Comprehensive creative and market analyses were done to help identify areas where existing creative felt too broad or impersonal. Creative for their current campaigns was a bit outdated and disconnected and really needed an overhaul.
CREATIVE DIRECTION
The new creative direction focused on patient-centered storytelling and authentic photography. The goal was to replace vague visuals and messaging with real, grounded content. We aimed to keep patients at the forefront of each design making sure to keep imagery large and impactful.
DIGITAL PUBLICATION
To continue the modernization of their marketing efforts, a printed publication was redesigned as a digital hub in Ceros to help reduce production costs and improve engagement. The shift allowed for real-time updates and a way to direct traffic to the hospital’s website, creating a more flexible and trackable experience.
GRAVEYARD
Not everyone is a winner! Here are some early explorations, alternate directions, and concepts that didn’t make the final cut but helped shape where the final concepts landed.
