Nimble
OVERVIEW
Nimble is a Philadelphia-based print company evolving into a full-service branding and marketing agency and was in need of a new visual identity.
SERVICES
Brand Identity Design, Art Direction, Brand Guidelines
TEAM
Jared Keller, Graphic Design & Creative Direction
LOGO DESIGN
The idea was to create a logo that captured the flowing creative energy of the agency delivered in a nice clean package. The wordmark utilizes a custom type to bring a unique flowing aspect to a mark that is clean and lasting in nature.
TYPOGRAPHY AND COLOR
In order to keep the brand sleek, a monochrome color palette was chosen. The choice to keep colors minimal allowed the content and messaging to take the lead. Typography is also minimal and clean, selected to maintain a consistent look across deliverables.
PRINT DELIVERABLES
What would a rebrand for a print company be without some print deliverables? We included a series of print items in the pitch to give Nimble a chance to showcase their brand work in alignment with the years of experience they already had in the print industry.
