HermanRx
OVERVIEW
HermanRX is a next-generation telehealth and health optimization brand built for individuals seeking real, lasting wellness and not just quick fixes.
SERVICES
Creative Direction, Brand Identity Design, Brand Strategy, Social Media Strategy and Design
TEAM
Jared Keller, Graphic Design & Creative Direction
CREATIVE DIRECTION
The direction for HermanRx was to create a brand that appealed to people seeking lasting wellness and peak performance. We wanted a look that felt modern, sleek, and science-backed while still grounded in trust and care. The designs needed to convey advanced medical innovation yet remain approachable for anyone committed to bettering their health.
LOGO DESIGN
When designing the logo we wanted to create a strong mark as the foundation for the brand. After refining many ideas for the icon, we decided that some form of the letter H would be needed to tie things together. But we couldn't stop at just an H, so we decided to play around with the negative space until we landed on what you see. A sneaky way to introduce an applicable icon to the logo.
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LET'S GET EDUCATED!
Early social creative was designed to be both informative and aspirational, blending education with a modern aesthetic. The goal was to position HermanRx as a trusted, science-backed leader in telehealth and personalized coaching.
